At 17’s Haircare, everything begins with a profound understanding of scalp and hair health. The brand was founded by a highly experienced and passionate master hairdresser with an unparalleled dedication to the craft. Growing up in a family of hairdressers, she was immersed in the world of hairstyling from an early age, mastering both the theoretical foundations and the art of creating timeless beauty.

With years of expertise and a deep-rooted commitment to innovation, she has developed a premium range of products designed to nourish, strengthen, and protect the hair. These formulations embody salon-quality standards, crafted with care and precision to meet the unique needs of every individual.

17’s Haircare reflects a legacy of excellence, combining tradition with modern expertise. The brand’s philosophy is simple yet powerful: true beauty is about more than just appearance—it’s about how we feel. Every product is thoughtfully created to empower individuals to embrace their unique beauty and enjoy hair that feels as good as it looks.

17’s Haircare – designed & formulated to bring salon-quality to your home.